Cast aside any preconceptions about size being the ultimate measure of a gem. Such unenlightened methods of selection result in clouded judgment and possibly jewels as well.

Diamonds are measured in carats, a unit of weight equal to 1/5th of a gram. Your purchase will be made on a price/carat basis, but several other factors help determine their worth.

The proportions of your gem’s cut establish its brilliance. The diameter, depth and angle of every incision can be manipulated to make "the perfect balance" or "ideal cut". But with uninformed consumers holding size in highest regard, some sectors of the industry respond with an abundance of lack luster offerings. Trust Dixons to administer only the most accurate cuts, based on scientific formulas, available for you.

From icy winter to warm summer whites, we’ll help you understand how "the colour scale" can determine your gem’s ideal setting. And how clarity ranks a diamond’s perfection based on the presence and position of inclusions. The better informed you are the more comfortable you’ll be with your purchase­that’s why our consultants are always willing to share their endless knowledge and unqualified passion for a dazzling piece of jewellery.